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Down With Colorism

Down With Colorism

Regular price $36.00 USD
Regular price $50.00 USD Sale price $36.00 USD
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There is a beautiful diversity in blackness. We come in all shades, all of them uniquely beautiful. Yet Colorism in America towards & within the Black Community undermines this diverse beauty.

Even though Colorism is present in many cultures, the way that colorism has impacted the daily lives of Black Americans is very unprecedented.

The concept that black people who have dark skin are immoral, ugly, loud & violent versus the concept that light skin black people are nicer, softer & more educated was used in America to maintain the concept that the closer you are to "whiteness" the better a human you are. Both concepts are toxic because a person's skin color can never dictate their character.

Colorism is also an intra communal issue with the Black American community. Black Americans have been living in a country that for hundreds of years which through magazines, tv shows, movies, job positions, education systems-- and more-- inherently favors lighter skin black people to darker skin black people. Which created a culture of self hatred, identity crises, devaluing & animosity within the Black American community. And we never are ready to talk about this. 

The design shows a woman of  two different skin tones who is beautiful & majestic. Her hair is composed of textured afro puffs of various different colors in harmoniously earthy tones hinting at the connection that Africans have always had with nature. 

The purpose of this design is to push the envelope on having more discussions on colorism and its negative impacts on the psyche of the Black American. The more we open up to discussing this issue, the sooner we can begin to heal from centuries of hatred for skin color drilled into us.



• 100% ring-spun cotton
• Sport Grey is 90% ring-spun cotton, 10% polyester
• Dark Heather is 65% polyester, 35% cotton
• 4.5 oz/y² (153 g/m²)
• Pre-shrunk
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center

Size guide

  S M L XL 2XL
Length (inches) 28 29 ¼ 30 ¼ 31 ¼ 32 ½
Width (inches) 18 20 22 24 26
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